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  • Volume 2016

    A Study of Geographical Areas Affect on Virtual Purchase in Faisalabad
    (International Journal of Business, Economics and Management Works)

    Vol. 3, Issue 3, PP. 33-37, March 2016

    Keywords: Geographical distance, intention to purchase, online shopping

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    Abstract

    This is the era of technology and technologies reduce the distances and shrink the whole world. Shopping from the internet is also one example of technology. For online shopping consumer must have internet connection and he/she can buy everything in just some clicks. Geographical distance to the shopping mall is great problem especially when there consumer face lack of mobility and delivery of the heavy shopping becomes trouble. The study explores the customers’ intention to online purchase when there is a great distance between residential area and traditional shopping place. People were chosen from Faisalabad city and two hundred and fifty respondents were selected as sample. Several data analyses methods were used to find out the Frequency, percentages, Chi –square Degree of freedom, P-value, Gamma, mean and standard deviation. Research has found that consumers move to online shopping when they face long distance issue.

    Author

    Asma Javed: National College of Business Administration & Economics,Lahore, 1E-mail: moonajaved@gmail.com.

    Haris Javed: (Corresponding author) currently doing MBA from University of Agriculture,Faisalabad, Email: haris_dhillon@hotmail.com

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    Cite

    Asma javed, Haris Javed "A Study of Geographical Area’s Affect on Virtual Purchase in Faisalabad" International Journal of Business, Economics and Management Works, Vol. 3, Issue 3, PP. 33-37, March 2016.

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