Purchasing through virtual stores is very common now days. It not only made shopping process easy but also provides many facilities to the customers like purchase discounts and promotions, free home delivery and exchanges the products. How these shopping options and shopping substitutes affect the consumers decision to by the product online. Population was selected from Faisalabad city and two hundred and fifty respondents were selected as sample. Different data analyses techniques were used to find out the Frequency, percentages, Chi –square Degree of freedom, P-value, Gamma, mean and standard deviation. Research has found that discounts and sales promotions by internet stores increase online selling and consumers are more motivated to buy the products from internet that have low price as compared to traditional stores.
Asma Javed: National College of Business Administration & Economics, Lahore, 1E-mail: moonajaved@gmail.com.
Haris Javed: (Corresponding author) currently doing MBA from University of Agriculture,Faisalabad, Email: haris_dhillon@hotmail.com
Asma javed, Haris Javed, "A Study of Online Shoppings Options and Substitutes Affect Online Purchase Decision in Faisalabad"International Journal of Business, Economics and Management Work, Vol. 3, Issue 1, PP. 01-11, January 2016.
[1] D. A. R, "Conducting experimental research in information systems," Communications of the AIS, vol. 7, p. 1–41, 2001.
[2] M. R, "The Internet: A viable strategy for fashion retail marketing," Journal of fashion marketing and management, vol. 3(3, pp. 209-216, 1998.
[3] R. R. K and G. G, "Services purchased at brick and mortar versus online stores, and shopping motivation," The Journal of Services Marketing, vol. Vol. 21, 2007.
[4] K. P, "Marketing during periods of shortage," ournal of Marketing, vol. 38(3, pp. 20-29, 1974.
[5] Lindstrom.M, "Corporate branding and the web: a global/local challenge," Brand management, vol. 8, pp. 365-368, 2001.
[6] G. D, I. G. R and L. M, "Internet Retailing: Enablers, Limiters and Market Consequences," Journal of Business Research, vol. 5, p. 703–713, 2004.
[7] H. T, J. J and S. H, "Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior," International Journal of Information Management, vol. 24 (6), p. 539–550, 2004.
[8] J. E. J, "Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to understand consumer behaviour inelectronic environment," journal of intractive marketing, vol. 20 (1), pp. 21-33, 2006.
[9] M. P, B. G. Dallaert. C and R. K, "What drives consumers to shop online? A literature review," international journal of service industry management, vol. 15(1), pp. 102-121, 2004.
[10] J. P and R. B, "Customer intention to return online: price perception, attribute?level performance, and satisfaction unfolding over time," European Journal of Marketing, vol. 39, p. 150 – 174, 2005.
[11] Jayawardhena, D. C, M. B and W. L. T, "E?consumer behaviour," European Journal of Marketing, vol. 43, p. 1121 – 1139, 2009.
[12] C. C and C. C, "Well hydraulics theory and data analysis of the constant head test in an unconfined aquifer with the skin effect," Water Resources Research, vol. 39, pp. 0043-1397, 2003.
[13] A. T, R. S and H. I, "The impact of web quality and playfulness on user acceptance of online retailing," Information & Management, vol. 44, p. 263–275, 2004.
[14] K. C and Bhattacharya, "E-commerce and consumer’s purchasing behavior," Applied Economics, vol. 35 (6), pp. 721-726, 2004.
[15] Broekhuizen and H. E. K, "Online purchase determinants: Is their effect moderated by direct experience," Management Research News, vol. 32, p. 440 – 457, 2009.
[16] L. H, K. C, Russell and M.G, "The impact of perceived chnnel utilities, shopping orientaation, and demographic on the consumers online buying behaviour," journal of computer-mediated communication, 1999.
[17] D. A. R, "Conducting experimental research in information systems," Communications of the AIS, vol. 7, p. 1–41, 2001.
[18] M. E. S and H. E, "Shopping for pleasure? Shopping experiences of Hungarian consumers," International Journal of Retail & Distribution Management, vol. 35, p. 474 – 487, 2007.
[19] W. D and S. D, "Factors affecting intentions to purchase via the internet,”," Industrial Management & Data Systems, vol. 105, p. 225 – 1244, 2005.
[20] P. J, "Risk-Focused E-Commerce Adoption Model: a Cross-Country Study," Journal of Global Information Management, vol. 7, pp. 6-30, 2004.
[21] D. N and G. A, "The Internet Shoppers," Journal of Advertising Research, vol. 59(3, pp. 52-8, 1999.