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  • Volume 2016

    The Importance of Informational Contents Regarding Online Shopping
    (International Journal of Business, Economics and Management Works)

    Vol. 3, Issue 4, PP. 55-58, April 2016

    Keywords: Online stores, detailed information, lot of time to evaluate, internet advertisement

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    Purchasing from the online stores is very common now days. It is not an easiest way of shopping but also provides detailed information about the products. Online stores are rich sources of product related information. Consumers have a lot of time to think and evaluate the product before the final purchase. Population was selected from Faisalabad city and sample size was 250 respondents. Sample was selected on the basis of internet usage. A well designed questionnaire was used to collect the data from sample. The main objective of the research was how information about online markets affects online shopping attitude. Several techniques were used to analyze the Frequency, Chi –square, percentages, Degree of freedom, , Gamma, mean, P-value and standard deviation. Research has found that internet advertisement about online stores is the big source of advertisement about virtual markets.


    Asma Javed: National College of Business Administration & Economics, Lahore, E-mail:

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    Asma Javed, "The importance of informational contents regarding online shopping" International Journal of Business, Economics and Management Works, Vol. 3, Issue 4, PP. 55-58, April 2016.     


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